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NPD 2012 Results

The latimes.com has some year-end reporting from the NPD Group with sales figures for the game industry in North America in 2012. Word is sales of physical discs and consoles declined 22%, compared with a 9% drop the previous year, as the transition to digital distribution accelerates and the current console generation hits the geriatric stage. Here's more:

Total spending in the U.S. on physical game products was $13.26 billion, according to NPD Group. The research firm did not estimate the annual total including other avenues for game spending, but did say that used games, rentals and digital formats accounted for about half of total spending in December.

The bestselling game of the year was "Call of Duty: Black Ops II." Annual sequels in Santa Monica-based Activision Blizzard's military shooter franchises have been the top-selling video games for four years straight.

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20. Re: More Big Picture Details Jan 12, 2013, 12:32 HorrorScope
 
Beamer wrote on Jan 12, 2013, 01:05:
Actually:
1) EA doesn't break out revenue by platform
2A) Activision does. For fiscal 2011: PC: 8% of revenue. PS3: 20% of revenue. 360: 24% of revenue. Wii: 7% of revenue. Handheld: 3% of revenue. Online subscriptions: 29% of revenue. Distribution: 9% of revenue.
So, for Activision, the PC was 8% of total revenue. 8%. 8 percent.
2B) PC was up for Activision in 2011. Why? They tell you: Skylanders - Spyro's Adventures. This is what sells on PCs, not Call of Duty.
3) Take Two also breaks out out. Revenue by platform: Console: 85.1%, PC: 10.6%, Handheld: 4.3%

Simply put, they are better off putting their capital and resources into developing a PS3 and 360 game than a PC game. The PC is not a very profitable platform. It tends to be used almost exclusively by hardcore gamers these days, and hardcore gamers are not easy to please. They're discriminating, they fall into niches, and as a whole they're better served by small indies that can cater to them and find 100,000 as a great success than by a major publisher.

EA does to and they are usually very close between PC vs Xbox vs PS3, with growth showing more strongly on the PC end.

The last quarter they reported this:
Net Rev:
XBox 204 mil down 4%
Ps3 150 mil down 11%
PC 214 mil up 20%!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Now just think if the PC had a good handful of sports games and a few others that are console exclusive?

Go here http://investor.ea.com/results.cfm and then click "Press Releases".

ALSO
ALSO
ALSO

Activisions Net Rev through 3rd qtr YTD Report:
Pc 727 million
Ps3 617 million
360 705 million
Subscriptions 701 million (Guess what platform gets the majority of this?)

So what's this about "actually?" or the PC being only 8%? It can be argues it's the same size as the Ps3 and 360 combined. However I will surrender that COD will have a large say in this, but it won't get close to making the PC only 8% for 2012, not close.

This comment was edited on Jan 12, 2013, 12:50.
 
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