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| 27. |
Re: Christmas Legal Briefs |
Dec 27, 2012, 11:06 |
JohnnyRotten |
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Beamer wrote on Dec 26, 2012, 00:03:
Yeah, people always forget that businesses do things for reasons other than directly making money. It's often about indirectly making money. HBO exists, as you say, to drive subscriptions. It creates TV shows to drive subscriptions. They aren't supposed to make money on their own. Given that it's owned by TW, it likely never will be.
I'm a little late to this conversation, but I picked up HBO the other day as part of a deal that Comcast was running. I didn't know about HBO GO at the time, but basically with it, I'm burning through all the series content I'm interested in, and will probably be done in a month or two. After that, I plan to cancel and then wait a few years for the next special. Rinse, repeat.
In other words, even HBO GO might be a strategic mistake on their part.
I think my type of consumption/use of service supports Beamer's basic argument - HBO doesn't have the amount of content needed to offset a buy (rent) individual items once approach versus a long term subscription. The latter nets them more long term cash, IMHO.
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