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Steam Stops Selling The War Z

Kotaku has word that The War Z is no longer sold on Steam just days after the zombie survival game was added to some outcry (thanks nin). They have a statement from the game's developer: "We're making sure that our Store page is 100% correct this is why," Sergey Titov tells them. "Bottom line our end goal is to have satisfied and not angry customers, so this is more important for us than everything else." Here is the explanation they received from Valve:

From time to time a mistake can be made and one was made by prematurely issuing a copy of War Z for sale via Steam. We apologize for this and have temporary removed the sale offering of the title until we have time to work with the developer and have confidence in a new build. Those who purchase the game and wish to continue playing it via Steam may do so. Those who purchased the title via Steam and are unhappy with what they received may seek a refund by creating a ticket at our support site here.

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43. Re: Steam Stops Selling The War Z Dec 19, 2012, 19:36 Dev
Kitkoan wrote on Dec 19, 2012, 19:26:
xXBatmanXx wrote on Dec 19, 2012, 19:05:
Dev wrote on Dec 19, 2012, 19:05:
Jivaro wrote on Dec 19, 2012, 17:33:
This story just gets weirder... I mean, I am not even sure this is true or if it is just "piling on"...but
It would be easy enough to see if its true. Someone with the game, start it up and see if the image is whats shown in that story. If it is, then its plagiarism.
It isn't true.

That is the loading screen.

According to the article, it isn't the loading screen that has the issue. It was their promo screen (being the top picture of War Z and their tag line "The Infestation Begins This Fall")
Which seems to be correct, here's an article from October with that screen:

Now it wouldn't surprise me if the devs did that... but it ALSO wouldn't surprise me if whatever cut rate firm they hired for marketing took shortcuts in doing that promo screen. But regardless of if it was the devs themselves, that doesn't excuse anything else in this debacle.
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