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Ubisoft Making Fewer AAA Games

An interview on guardian.co.uk hears from Ubisoft CEO Yves Guillemot, who discusses the French game developer/publisher's take on the future of digitally distributed games. He discusses cross platform games and the next generation of consoles, and says that they will be developing fewer "bigger" games going forward, though they may also be experimenting more with smaller projects:

With next gen consoles, it's going toward bigger games, and yes, we will make less of them. But with free-to-play games, the teams aren't as big so we can try different things and find subjects that are of interest to consumers. We announced Mighty Quest for Epic Loot last week, and we are announcing new types of games. This new environment is actually giving us the chance because we're reaching new consumers to develop new types of game brand and experience. What I like about the FTP model is that you are with your consumers all the time you can spend six months refining the gameplay and then put it in another environment, another title, because you automatically know it works well.

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7. Re: Ubisoft Making Fewer AAA Games Sep 13, 2012, 10:28 theyarecomingforyou
 
McSterls wrote on Sep 13, 2012, 09:46:
Triple A doesnt just refer to the production cost, it refers to the quality and robustness of their final product and the reception of that game. Based on these criteria Ubisoft hasn't made a AAA game in like ten years.
Nonsense. We've had Prince Of Persia: Sands Of Time, Far Cry 2 and the Assassin's Creed series. Sure that's not a huge selection but it shouldn't be ignored. More importantly, there are upcoming AAA games like Far Cry 3 and Watchdogs.

Ubisoft has definitely made more than its fair share of mistakes - the most obvious being the reliance of a handful of brands (especially Tom Clancy) and their stance on DRM - but there are worse publishers out there. However, unless it gets its act together it's going to struggle to remain relevant.
 
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