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Ubisoft: PC Piracy Rate 93-95%

Ubisoft CEO Yves Guillemot gives GamesIndustry International his outlook on free-to-play games as a way of combating PC piracy, explaining the difficulties presented by serving an audience they perceive to be 93-95% thieves:

"We want to develop the PC market quite a lot and F2P is really the way to do it," said the French CEO. "The advantage of F2P is that we can get revenue from countries where we couldn't previously - places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer.

"It's a way to get closer to your customers, to make sure you have a revenue. On PC it's only around five to seven per cent of the players who pay for F2P, but normally on PC it's only about five to seven per cent who pay anyway, the rest is pirated. It's around a 93-95 per cent piracy rate, so it ends up at about the same percentage. The revenue we get from the people who play is more long term, so we can continue to bring content."

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124. Re: Ubisoft: PC Piracy Rate 93-95% Aug 22, 2012, 20:24 PropheT
 
Alamar wrote on Aug 22, 2012, 19:33:
Software isn't a physical thing... So stealing it doesn't affect it's sales (outside of the lesser desire to buy it at that point), as you're not taking the chance to buy it away from someone else (as opposed to the five finger discount in a store).

-Alamar

...Do you actually believe that?

Of all the excuses and dodges I've seen to justify piracy that might be the dumbest I've ever read. Under that same logic digital distribution has no effect on retail sales, and I think we can all agree that would be a pretty stupid statement.

 
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