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Ubisoft: PC Piracy Rate 93-95%

Ubisoft CEO Yves Guillemot gives GamesIndustry International his outlook on free-to-play games as a way of combating PC piracy, explaining the difficulties presented by serving an audience they perceive to be 93-95% thieves:

"We want to develop the PC market quite a lot and F2P is really the way to do it," said the French CEO. "The advantage of F2P is that we can get revenue from countries where we couldn't previously - places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer.

"It's a way to get closer to your customers, to make sure you have a revenue. On PC it's only around five to seven per cent of the players who pay for F2P, but normally on PC it's only about five to seven per cent who pay anyway, the rest is pirated. It's around a 93-95 per cent piracy rate, so it ends up at about the same percentage. The revenue we get from the people who play is more long term, so we can continue to bring content."

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86. Re: Ubisoft: PC Piracy Rate 93-95% Aug 22, 2012, 14:47 m0deth
 
What will this asshat claim when their crappy F2P titles hit the sewer?

Seriously, it's not like Ubisoft has ever dominated in any game space. I swear it's the most prominent company regarding deflective bullshit I've ever seen besides EA.

Every time earnings reports come around, these schmucks pull something like this to deflect blame so their investors don't demand scalps.

It also reminds me of Crytek's bullshit assertions on the subject.

Both seem to forget that if you make a good product at a fair price, people will flock to it, anything other than that, you will need a bigger marketing budget than you do for your developers. And we all know how much cake the likes of EA, Activision, Ubisoft, etc. pump into their release titles.(and by good I mean complete, as bug free as possible, compelling, entertaining, challenging, and rewarding. Not just an excuse for making money.)

I put to you now....the bigger the release campaign...the worse the title actually is. And it seems to fit so far.
 
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