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Ubisoft: PC Piracy Rate 93-95%

Ubisoft CEO Yves Guillemot gives GamesIndustry International his outlook on free-to-play games as a way of combating PC piracy, explaining the difficulties presented by serving an audience they perceive to be 93-95% thieves:

"We want to develop the PC market quite a lot and F2P is really the way to do it," said the French CEO. "The advantage of F2P is that we can get revenue from countries where we couldn't previously - places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer.

"It's a way to get closer to your customers, to make sure you have a revenue. On PC it's only around five to seven per cent of the players who pay for F2P, but normally on PC it's only about five to seven per cent who pay anyway, the rest is pirated. It's around a 93-95 per cent piracy rate, so it ends up at about the same percentage. The revenue we get from the people who play is more long term, so we can continue to bring content."

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36. Re: Ubisoft: PC Piracy Rate 93-95% Aug 22, 2012, 11:40 deqer
 
"Waaahhhh, no one is buying our games. It must be piracy!"

OR

"Waahhhh, no one is buying our games. WTF devs?"
"<Devs> It's piracy."
*Devs will say anything to shut their manager up and to redirect the heat from them to the users.
"Okay. It must be piracy!"

---

Sadly, no, it isn't piracy. It's because people just don't play your shit. And any piracy that takes place is because of spite against your DRM policies. Any piracy done is because to demo the game before they buy, and guess what? They didn't like the demo, and so they aren't going to buy it.
 
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