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BioWare on the Importance of Day One DLC

There's an interesting quote on Joystiq from a GDC Europe talk by BioWare director of online development Fernando Melo, who says that a majority of the profit they saw from Dragon Age DLC was from sales of day-one DLC packs Stone Prisoner and Warden's Keep, saying this accounted for 53% of their DLC income from the game (thanks nin). Word is:

This figure accounts for those who bought Stone Prisoner for $15 in a used copy of Origins, and those who purchased Warden's Keep for $7 outside of its inclusion in the Digital Deluxe Edition. Since these two DLC packs, Dragon Age: Origins has had seven additional iterations of downloadable content, which account for less than half of the total DLC revenue from Origins.

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31. Re: BioWare on the Importance of Day One DLC Aug 14, 2012, 17:34 mag
 
StingingVelvet wrote on Aug 14, 2012, 16:58:
SXO wrote on Aug 14, 2012, 16:19:
So its the consumers' fault that developers that work for mega-publishers like EA have absolutely no idea how to control their spending? Why is it that CD Projekt can produce The Witcher and The Witcher 2, give away all the "DLC" for free, sell "only" 4 million copies combined (both games and across all platforms), and they're still profitable? Does The Witcher 2 look like a low-budget game to you? How about you stop and question why EA's budgets are so astronomical, and whether these incredible games really cost as much as they're claiming they do to make? It's all horsesh*t, the companies have just become bloated insatiably gluttonous monsters.

Another example is the original Crysis which cost $22 million to make according to CryTek, and they were still profitable after the first year. The truth is when your competitor is making $100 million in the same time frame, your shareholders start to cry foul. So what happens? Time to start squeezing every last drop of money from your customers so your earnings reports start to look sweeter.

US corporation has more overhead than a smaller Polish group, news at 11. Of course EA spends more money, on employees if nothing else.

None of that is relevant though. What is relevant is consumers have ALL the power. If people told EA to stick their DLC up their ass then EA would pretty much do so. Instead we say "more please" and EA is obliging.

Capitalism 101.

If Capitalism 101 contained even an inkling of truth to it, the higher efficiency of the Polish group (and similar) would mean that monsters like EA would shortly go out of business.
 
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