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BioWare on the Importance of Day One DLC

There's an interesting quote on Joystiq from a GDC Europe talk by BioWare director of online development Fernando Melo, who says that a majority of the profit they saw from Dragon Age DLC was from sales of day-one DLC packs Stone Prisoner and Warden's Keep, saying this accounted for 53% of their DLC income from the game (thanks nin). Word is:

This figure accounts for those who bought Stone Prisoner for $15 in a used copy of Origins, and those who purchased Warden's Keep for $7 outside of its inclusion in the Digital Deluxe Edition. Since these two DLC packs, Dragon Age: Origins has had seven additional iterations of downloadable content, which account for less than half of the total DLC revenue from Origins.

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25. Re: BioWare on the Importance of Day One DLC Aug 14, 2012, 15:56 Verno
 
When you're a business, especially a game studio that is just one disappointing title from complete failure, financially successful douchebaggery is highly important.

I think your rant is kind of misdirected. Publishers benefit the most from DLC, although some savvy developers are now getting into the game as well. Day 1 DLC was largely devised as a mechanism to combat used game sales, not to keep struggling developers afloat necessarily. Anyways I think what the market has spoken on is wanting a relatively complete product on day 1 and many companies have figured out the optimal way to exploit that desire. Sure it's just business and most people get that but at the same time some do it a lot worse than others.

I think the long term business model of many publishers needs to be revisited, DLC or not many publishers are still not putting up very favorable numbers this year. It's hard to tell if that's just the console lull before the next-gen or if its a more permanent problem. Given the huge number of ways to game and get other forms of entertainment these days it's going to be interesting to see just how successful next-gen systems are.
 
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