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Op Ed

Kotaku - Gaming's Biggest Problem Is That Nobody Wants To Talk.
The biggest problem in gaming today is that the gaming industry thinks we're all out to get them. They think gamers are the enemy, a group that needs to be treated with disdain and avoided whenever possible. They think the only way to fool us into buying their products is to cover everything in a shroud of secrecy, only drip-feeding us pretty trailers and juicy soundbites during carefully-tailored marketing campaigns. They think we should just sit there and lap it up.

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24. Re: Op Ed Aug 3, 2012, 18:05 Flatline
Tumbler wrote on Aug 3, 2012, 16:14:
Funny thing happened recently for me.

I bought max payne 3 for $40. When it came out at $60 I thought that was a rip off. When it hit $40 it was ok.

I bought diablo 3 at launch more out of morbid curiosity than anything else and feel like that was a bad purchase. (Paid $0, all trade in credit)

I recently purchased Borderlands 2 PC via green man gaming. I'd decided to pass on the game recently and pulled my pre-orders. The game looked interesting but not for $60. But $40? Ok. I'm even willing to cut you some slack if I end up not liking it.

But $60? You better deliver something that knocks my sock. Most companies don't and I think that is where the problem is.

$60 is no longer a realistic price to expect for games. Some companies, the so called self made brands:

Tim Schafer, Notch, Cliff Bleszinski, and Gabe Newell can afford to be frank because they either own their companies or are brands in and off themselves, functionally unfirable.

Those guys are successful because the games they make have continually met expectations of gamers. (not sure how Bleszinski is in there...) If you make games that meet expectations gamers will be happy with you. If you don't and you expect everyone to pay the same price as if you did then people will (and do) feel ripped off.

Lower prices. $40 should be the norm. $50-$60 for the biggest games. Don't and you're only signing your own pink slip. Enjoy!

Considering that the price of making games just keeps going up and up and up, this is a goddamn pipe dream. Not to mention it'll slit the indie scene's throat pretty much entirely. They're finally creeping up to 30 dollar price points with some indie games, and dropping A and AA titles down to 40 bucks is going to force indies back down to the 15 dollar point to be competitive.

There's two sides to a capitalist transaction. Yes, companies want to maximize profits, and consumers want the cheapest price possible, but at a certain level, companies need to at least break even. I'm not sure the extra sales at a 40-dollar price point justify a 25% price cut.

Hell, I'll say it here. By the end of the next generation of consoles, you'll see 70 bucks MSRP on AAA titles. And games like CoD will be at the forefront of this shearing.
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