Dev wrote on Jul 18, 2012, 04:16:

SpectralMeat wrote on Jul 17, 2012, 22:21:
Railworks 3 90% off, man that game must be a dog to sell.

Actually the game sells quite well... in its niche market. They choose to put it on steam basically just for a distribution platform. Unlike most indie type stuff that ends up on steam in large part to try and market and advertise to one of the largest PC gaming demographic. Most interested buyers of railworks who are going to buy a chunk of DLC to get real life accurate rail car and country simulations already know the software available in the field to simulate it (even without any marketing on steam), and that includes railworks. These are the kinda people who do model trains, and spend hundreds or thousands of dollars setting up a realistic set with computer controlled lights and track changes, etc. They may well only have steam for that one program.

Now they've probably picked up a small chunk of change selling it when the base game cheap and on sale to people who wonder wtf it is. I picked up the base game and the zombie expansion just for fun. I have yet to get through the whole tutorial for the game.
But thats not their core market, those are not the people who are going to spend hundreds on the DLC.

BTW, the percentage off still doesn't bring it as low dollarwise as some other deals that are only 75% off. But for some reason, some people just look down on games (or other products) as automatically inferior when they are priced lower, regardless of how good they may be.
I'm very glad that steam doesn't try to sell to just that market. I love their summer/winter/ weekend, etc sales.