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Vivendi Seeking Activision Buyers

There's more on recent rumors that Vivendi SA is considering selling off its stake in Activision Blizzard on Reuters, where they say that the French telecom giant had decided it will divest itself of the gaming unit. The report indicates that they are gauging interest from those with suitably deep pocketbooks: "Although a formal process has not started, bankers close to Vivendi are sounding out cash-rich trade players, including China's Tencent and U.S. duo Time Warner and Microsoft, as well as private-equity heavyweights KKR, Providence and Blackstone, banking sources said." Reuters got no comment responses about this from Microsoft and Time Warner. Thanks VG247.

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81. Re: Vivendi Seeking Activision Buyers Jul 12, 2012, 11:56 Beamer
Creston wrote on Jul 11, 2012, 19:39:
MajorD wrote on Jul 11, 2012, 17:43:
I'm going to take a quick left turn on the subject here with the mention of “AAA Game titles”, which has become an oxymoron in the industry today. A AAA Game, or Triple-A game, at one time was considered a game of high quality, premier, and/or excellent; but everyone has lost sight of what a “AAA Game” is and or should be - the name itself has lost its true definition along the way. They really need to find a different title, as it no longer holds true to what is rushed out to market these days!

Nowadays AAA simply stands for the amount of marketing dollars spent on a title. It's no longer any kind of indicator of quality (though I'd argue it never actually has been), nor really any indicator of how much money is spent on it.

AAA just means "We're marketing the shit out of it."

That's all it is anymore.


Well, really just "we're spending a shitload on this." Marketing typically follows dev budgets (but not always.) The bigger the dev budget, the bigger the marketing budget (but not always vice versa.) A game like Assassin's Creed, made by 400 people, is AAA. A game like Hard Reset isn't, even if I imagine it's significantly more fun.
Music for the discerning:
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