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Vivendi Seeking Activision Buyers

There's more on recent rumors that Vivendi SA is considering selling off its stake in Activision Blizzard on Reuters, where they say that the French telecom giant had decided it will divest itself of the gaming unit. The report indicates that they are gauging interest from those with suitably deep pocketbooks: "Although a formal process has not started, bankers close to Vivendi are sounding out cash-rich trade players, including China's Tencent and U.S. duo Time Warner and Microsoft, as well as private-equity heavyweights KKR, Providence and Blackstone, banking sources said." Reuters got no comment responses about this from Microsoft and Time Warner. Thanks VG247.

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67. Re: Vivendi Seeking Activision Buyers Jul 11, 2012, 20:54 Prez
Without being a fly on the wall in Vivendi board meetings it's virtually impossible to know for sure, but given the timing of all this I am feeling that this upcoming sale is based on more than just the need for a quick shot of a lot of cash. While they certainly need it, I can't help thinking that Vivendi realizes that both Call of Duty and WoW have already plateaued as far as earning potential goes and they are going to begin the cycle of diminishing returns shortly (arguably WoW already has, and Blizzard works WAY too slowly to release a proper sequel to give the franchise the shot in the arm it needs to remain the cash cow it has been for so long). Furthermore, while Diablo 3 has inarguably been a massive runaway financial success, I'm almost willing to bet my house that no future Diablo game will sell even remotely as well. A massive portion of that particular game's sales were done basically on faith in Blizzard and Diablo, but it's fairly safe to say I think that, through absolutely horrible design and business choices coupled with a heretofore uncharachteristic lack of competence, Blizzard has squandered most if not all of that faith. If one were to want to shed themselves of a gaming division before the bottom fell out of its earning potential now would definitely be the time to do it in Acti-Blizz's case.

EDIT: And to add to the off-topic side conversation, while I in no way share Aseven's certainty that a crash of '83 proportions is imminent, I think it's a point worth mentioning that the economists who (as it turns out, correctly) predicted the banking/housing implosion of 2008 were drowned out by the vast majority of economists who virtually guaranteed that such a thing could never happen in our lifetime. The amount of gaming dollars being invested in over-priced and poor quality games is helping to create a perfect storm of sorts, though admittedly many other factors were at play in the '83 videogame crash.

This comment was edited on Jul 11, 2012, 21:25.
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