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Origin Sale; EA Calls Service "A Huge Success"

[Jun 18, 2012, 10:31 am ET] - Share - Viewing Comments

There's a big sale on the Origin Store celebrating the first anniversary of the launch of EA's online store. They are offering a 40% discount on several PC digital download special editions. Also, MCV notes a Q&A from last week on GameSpot with EA's David DeMartini, who calls the service's first year "a huge success." He also offers a criticism of Origin's stickiness, saying this is something they need to address going forward. "Being self-critical of Origin, I would say it's not sticky enough. And we want to put features in place where we fully take advantage of your friends lists and gameplay activities amongst all of your friends so you can compare achievements," he says. "We want you to be able to challenge your friends, and to challenge your friends to play other EA games to try and achieve things that might even be across EA games. A lot of people are loyal to us and we need to reward them with that stickiness, so we're looking in that direction."

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77.

Re: Origin Sale; EA Calls Service

Jun 19, 2012, 09:51

Beamer

theyarecomingforyou wrote on Jun 18, 2012, 18:50:
Beamer wrote on Jun 18, 2012, 18:11:
I can see why people think it's hypocritical, but the people responsible for those deep discounts in Europe are not the same people, and do not report to the same people, that said that deep discounts are bad. It's like how some soda companies in Europe say high fructose corn syrup is bad but the US divisions say it's fine. Different people are running them and have different opinions - as small as the world is these days we're not yet at the point of making every division be 100% homogenized.
I'd just like to point out that you're wrong. According to this article and the EA website he is the Senior Vice President of Global Ecommerce for Electronic Arts and the head of Origin. Care to admit you were wrong?

Even if you were right - which I have demonstrated you're not - you can't fault people for finding it hypocritical for Origin to offer 87.5% off some titles after reading an article in which the "EA Origin boss" asserts that Steam's sales "cheapen intellectual property" and that they "won't be doing that". He's just another execu-tard who threw a hissy fit, except this time it came up to bite him in the ass.

He's global for ecommerce platform. He is not global for pricing. Trust me, it's the country heads that do that, not him. He does not have that power in EMEA.




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