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Origin Sale; EA Calls Service "A Huge Success"

There's a big sale on the Origin Store celebrating the first anniversary of the launch of EA's online store. They are offering a 40% discount on several PC digital download special editions. Also, MCV notes a Q&A from last week on GameSpot with EA's David DeMartini, who calls the service's first year "a huge success." He also offers a criticism of Origin's stickiness, saying this is something they need to address going forward. "Being self-critical of Origin, I would say it's not sticky enough. And we want to put features in place where we fully take advantage of your friends lists and gameplay activities amongst all of your friends so you can compare achievements," he says. "We want you to be able to challenge your friends, and to challenge your friends to play other EA games to try and achieve things that might even be across EA games. A lot of people are loyal to us and we need to reward them with that stickiness, so we're looking in that direction."

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67. Re: Origin Sale; EA Calls Service Jun 18, 2012, 17:47 Beamer
 
eunichron wrote on Jun 18, 2012, 17:23:
theyarecomingforyou wrote on Jun 18, 2012, 17:06:
eunichron wrote on Jun 18, 2012, 16:48:
I'm still wondering where you're getting this idea of a higher price point? Is it just a USB/GBP conversion issue? Here in the US there is absolutely no difference between Steam and Origin pricing.
That's not a valid comparison when EA controls the price on both services. I'm comparing it to retail and to the average price of games. The average full priced released on Steam is 30 - the occasional release like Skyrim will be priced at 35. EA is charging 40 for most releases and 50-65 for the limited editions, which usually come with only a handful of irrelevant unlocks. It's absolutely cuckoo land pricing, especially when retail prices - which support Origin - are half the price.

Seems that it's only an issue in the UK/EU then. In the US $60 has been the standard price point for a AAA new release for several years now, and no publisher has charged more than $60 for a basic standard game, deluxe/collectors editions will be more. BF3, Skyrim, MW3, Diablo 3, Max Payne 3, all launched at $60. Generally titles from smaller/lesser known developers will be $40-$50 (most recent example Sins of a Solar Empire: Rebellion; $39.99), and indie games will typically be $30 or less ($19.99 seems to be a popular price point for indie games lately). But it seems the problem you're describing is unique to the UK.

On the whole if you take conversions into account, EA in the UK is keeping their standard price point from the US, while Steam is giving you guys a $15 discount pretty much across the board.

Well, games do launch at the same price, but Steam will discount your average game quicker, more aggressively, and at a deeper discount.

And it works. Yes, I may hold off and buy PC games at a cheaper price because I know they'll hit that price (and I recognize there could be some serious issues here in conditioning people that games can and should be less than $10. But I've discussed the difficulties of AAA pricing here more than a few times.) However, I also buy way more games. And, regardless of that $60 point ($50 on PC), I've purchased very few full price PC games since Doom 3 burned me. I kind of vowed never to do it after that, and only a few games have pulled me.
 
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