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| 22. |
Re: etc., etc. |
Jun 7, 2012, 07:55 |
Beamer |
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As an aside, we have a GM in our company that's not overly creative. The only thing he can come up with to increase customer counts is cutting prices.
But again, digital doesn't really have many other options. Not ones that are meaningful, at least. These stores are, at best, commoditized.
Also, annoyingly, the sales thing works. I kind of hate the sales/coupons model over the everyday low prices model, but just look what happened to JC Penny's this last quarter, when they cut all coupons and instead put prices down where coupons would bring them. Every day. Customer comps plummeted. |
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