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| [May 16, 2012, 09:38 am ET] - Share - Viewing Comments |
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| 14. |
Re: Morning Tech Bits |
May 16, 2012, 13:12 |
Beamer |
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Orogogus wrote on May 16, 2012, 12:56:
Ya; I said in so many words that the model was untenable. The problem isn't that the commercials aren't good enough. A really clever commercial will just end up on YouTube where people can watch it at leisure and share it. Nothing is going to make people sit through it the way the advertisers intend.
Yeah, and I believe Verno has me blocked so didn't see what I said, but the problem is clearly that we were once a captive audience and no longer are.
But that will bite us as much as help us. Yes, we can use technology to skip what we don't like, but we're hurting what we do like. Until companies figure this out they'll start cutting corners, reducing costs, and vastly reducing risk (well, some will occasionally get insanely risky on something, it won't pay off because it was a stupid idea, then get super conservative for a while.)
I'm not saying this is a bad thing, I'm just saying we'll have a few dark years in which content sucks. And then we'll probably go from betrothed to a few cable companies we hate and a few content companies we're ok with to betrothed to a vendor we will eventually grow to hate (iTunes, Steam, etc.) |
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