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The Old Republic Losing Subs; Gaining Add-ons

Electronic Arts' Q4 FY12 and FY12 Financial Results are now online, offering balance sheets on the gaming giant along with tidbits of information about their operations. They report all-time high non-GAAP net revenue of $4.2 billion for the fiscal year, and a jump in digital non-GAAP revenue of 47% to $1.2 billion. Included is a note saying Star Wars: The Old Republic has 1.3 million active subscribers, which Ars notes is down from a reported 1.7 million in March, confirming speculation the game has been losing subscribers. They also report n a post-earnings conference call where EA Labels President Frank Gibeau said the drop was consistent with their "original assumptions" about the Star Wars MMORPG's post-launch prospects, though he also stated EA "intends to increase subscribers" with continual upgrades, including new guild features, player vs. player improvements, and "elder gameplay" for high-level players. EA also announces two new content packs, "Legacy" and "Allies," will be coming to the game this quarter.

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27. Re: The Old Republic Losing Subs; Gaining Add-ons May 7, 2012, 23:27 Dev
 
Creston wrote on May 7, 2012, 23:10:
Edit : Btw, if a Star Wars themed WoW clone isn't doing well, how on earth does Zenimax expect a fucking generic Elder Scrolls WoW clone to make any money??
Probably because the suits said something like:

"Look, we got like 10 million sales in skyrim & oblivion combined, surely half of those sheep will line up to pay us $20 a month for elder scrolls MMO (and after all thats only half of WoW so surely its attainable) , so lets budget and scale an MMO to be profitable at 5 million subs a month, and we will be rich way beyond what we've been making with a game like skyrim. If we make it they will come, it will be pure sustainable profit with minimal expenses and we will never have to worry about rushing to release another normal game again when we are running out of money"

I guarantee you similar thoughts run through every dev studio's minds and meetings when they make the decision to make an MMO. Otherwise why would so many of them line up to jump on the MMO wagon and subsequently fail? All of them look at the example of WoW and automatically assume that will be them, and underestimate the costs and overestimate the returns. The only successful non WoW subscription MMO's run at a few hundred thousand subs, which really doesn't end up being THAT much. 100k subs at $20 a month ends up being a "mere" $2 million which isn't anything to one of the big publishers.

This comment was edited on May 7, 2012, 23:38.
 
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