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| [Apr 02, 2012, 09:39 am ET] - Share - Viewing Comments |
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| 28. |
Re: Morning Consolidation |
Apr 2, 2012, 20:41 |
Bhruic |
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I can't speak for now, but movie rental product used to be purchased directly from the distributors (studios sold to distributors at a higher rate) at a far higher rate than they were sold to the public for. ie: $30 to retail, $110 to the video store
That's certainly true, but I don't think it disproves the point. Rentals were a significant market for movies. I wouldn't be surprised to find that, at least at one point, there were more rentals than purchases. So while there hasn't been an exact match to gaming, there have been somewhat comparable situations.
The film studios were involved in the movie rental business model. Pubs were not involved in the video game rental business model.
Again, whose fault is that? Back 20 years ago, I actually rented games for the PC. There was a local store near my university that did so. Second year, they closed down because publishers were annoyed with them. Imagine if they'd embraced that model instead of worrying so much about piracy? Unfortunately, where formats won for movies (VCRs and DVD burners being legal), they didn't do so for games, which is why things are where they are now. Publishers bit themselves in the ass.
Although it's worth noting that Blockbuster did, in fact, rent out games as well as movies. |
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