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Assassin's Creed III Preorders Killing It

Ubisoft announces the success of their preorder program for Assassin's Creed III. To paraphrase Jack Nicolson's Joker, they're shipping them out a whole new door:

Ubisoft® announced today that Assassin's Creed® III, releasing on October 30, 2012 in North America, is on track to become the highest pre-ordered game in the company's history.

After only three weeks of the game being available for pre-order in North America, Assassin's Creed III has made history for Ubisoft in North America with reserves for the title being higher than any previous Assassin's Creed game in the same time period. Assassin's Creed III has more than 10 times the U.S. pre-order total that Assassin's Creed Revelations had in the same time period, and the game has already reached Assassin's Creed Brotherhood's life-to-date U.S. pre-order total. Assassin's Creed III is on track to match the life-to-date U.S. pre-order figures for Ubisoft's previously most pre-ordered game, Assassin's Creed Revelations, by E3 in June.

"On October 30th players will experience the biggest game launch in Ubisoft's history with the highly anticipated release of Assassins Creed III," said Tony Key, senior vice president of sales and marketing, Ubisoft. "With a development cycle of three years, Assassins Creed III is the true next-generation experience of the Assassins Creed brand. The production value of the game, combined with the biggest marketing commitment we've ever made, will make Assassins Creed III the highest-selling Assassin's Creed game ever. Additionally, the new setting and hero makes this the perfect time to jump into the series for anyone that has not previously played an Assassin's Creed game."

Assassin's Creed III, the fifth installment of the acclaimed series, will be available on the Xbox 360® video game and entertainment system from Microsoft, the PlayStation®3 computer entertainment system, the Wii UT and Windows PC. The game is being developed by the veteran Assassin's Creed team in Ubisoft Montreal with support from other Ubisoft studios.

To see the various Assassin's Creed III pre-order offers available at participating U.S. retailers, please visit: http://assassinscreed.com/preorder

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2. Re: Assassin's Creed III Preorders Killing It Mar 29, 2012, 21:14 nin
 

"Our numbers are so good that we have to keep pointing out that our game is for presale, right now. It doesn't ship until fall, and we won't shut the fuck up until then!"

 
http://www.nin.com/pub/tension/
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