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| [Mar 20, 2012, 10:14 am ET] - Share - Viewing Comments |
BioWare's Mark Darrah tweets word that a Dragon Age II expansion called Exalted March was cancelled as part of the just announced transition the developers of the RPG sequel are making to the "next phase" of the series (thanks GameSpot). Word is: We did have plans for an expansion pack to DA2 but, other DA opportunities came up. There were even shirts! It was called Exalted March.
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Re: Dragon Age II |
Mar 20, 2012, 16:17 |
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Beamer wrote on Mar 20, 2012, 15:23:
Marketing has influence over what games get made but not over [i]how[/i] it gets made.
I disagree, and even if those particular positions you picked have nothing to do with it, I seriously doubt EA gives its teams complete creative freedom to do WTF ever they want with no input from the anyone above them (aka marketing or VPs). You wouldn't see all these DLC's if that were the case. Day one DLC are mostly a pure money grab. Especially the ones included with a new purchase, those are almost entirely to combat used game sales. I bet many devs would gladly integrate all the DLCs into the game as free content in the box. I bet many devs would gladly have less crazy DRM too.
Besides, I think you just aren't reading corporate double speek properly in those positions you mentioned. You know, the paradigm shifts into synergy type thing.
For instance, I've snipped a few bits that caught my eye on a quick skimming:
Work closely with a variety of teams (game, marketing, business development and the executives) to drive insights that improve gameplay experience and monetization
[...]
responsible for providing strategic, research-led insights that guide product and services strategy, planning, development and marketing for all EA Games
[...]
Collaborate with development teams to ensure alignment
[...]
Work with consumer research team to optimize product To me, those bits all scream marketing influencing game development.
Now I don't know the exact corporate structure in EA. Its possible that the marketing reports to VP's and the VPs are the ones that shove the stuff down the dev teams throats. That doesn't change the point of many comments in this thread. Someone (or more likely some group of people) are making these kinda decisions at EA. Since bioware is not the only dev studio at EA to do the sorts of money grabbing changes that have been done, IMO it follows that someone above the dev studios is driving some of these changes. If it makes someone feel better to replace the term "marketing" in such posts with "VPs" or even "greedy VPs" then feel free.
This comment was edited on Mar 20, 2012, 17:29. |
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