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Dragon Age II "Exalted March" Expansion Cancelled

BioWare's Mark Darrah tweets word that a Dragon Age II expansion called Exalted March was cancelled as part of the just announced transition the developers of the RPG sequel are making to the "next phase" of the series (thanks GameSpot). Word is:

We did have plans for an expansion pack to DA2 but, other DA opportunities came up. There were even shirts! It was called Exalted March.

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41. Re: Dragon Age II Mar 20, 2012, 14:15 Beelzebud
Beamer wrote on Mar 20, 2012, 14:06:
Yakubs wrote on Mar 20, 2012, 11:44:
Acleacius wrote on Mar 20, 2012, 11:32:
Probably too much to hope for but let's hope this means they are pulling their head out of their nether region.

I doubt there's anyone left at BioWare with any talent. Talent is not compatible with a marketing- and focus-group- driven approach.

Much of the DA2 team is from the DA team, right down to the lead designer.

I'll never get the blame on marketing here. These companies don't have enough marketing intelligence and skill to make calls like this. It's the developers and designers that are making these choices.

You are vastly underestimating the focus that companies like EA put on marketing research. This is a company that spends more money on their marketing research than a lot of companies have to develop games.

Bioware's latest games all reek of "design by committee", where focus groups and marketing research play a huge role in shaping the way a game turns out. It's a large reason why you saw DA go from a cRPG style game, to an action-RPG. The marketing people thought they could squeeze a few more sales out of the DA2 approach.
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