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Quoteworthy - Paradox on DRM

"No one should have to purchase a product that theyíre unable to install because of the DRM. There might be other reasons, like the compatibility isnít correct, or whatever. But people who purchase a game should have just as easy a time as those who pirate the game, otherwise itís a negative incentive to buy a legal copy. And I just canít see why people are using DRM still. If you take something like Sonyís DRM, SecuROM -- itís a waste of money," says Paradox CEO Fred Wester. "It will keep you protected for three days, it will create a lot of technical support, and it will not increase sales. And I know this for a fact, because we tried it eight years ago, and it never worked for us. Two major reasons: it costs money and it makes you lose money, and the other is that itís so inconvenient to customers."

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40. Re: Quoteworthy - Paradox on DRM Jan 25, 2012, 19:37 Orogogus
 
Creston wrote on Jan 25, 2012, 14:13:
Orogogus wrote on Jan 25, 2012, 12:44:
And on the other hand you have horrific markups for the EU and Australia for I don't even know what reason.

Just greed, buddy. It's nothing more than that. Plain, unadulterated greed.

Creston

It just seems strange that 1) no one's really tried to undercut the competition and clean up, 2) everyone in those regions apparently deals with it, and 3) they haven't been able to get away with it in the US.

Presumably the companies want to make as much money as possible, and they've determined that the sweet spot for selling games in AU/NZ is $90 and that they wouldn't be able to make even more money by selling to more people at a lower price. The only thing that makes sense is if gaming were an utterly niche hobby in those territories, and the only consumers are a select group of hobbyists who will buy almost anything that comes out, even at a steep markup, but it really doesn't seem that's the case.
 
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