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[Dec 27, 2011, 1:47 pm ET] - Share - Viewing Comments

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28. Re: etc. Dec 28, 2011, 11:00 Beamer
 
InBlack wrote on Dec 28, 2011, 10:43:
I dont think there is anything really wrong with Marketing in itself. Its the people who work in Marketing who are the problem. More often than not they are overpaid, uneducated, stuck up douchebags who think their MBO in Marketing is somehow worth its weight in gold and that the rest of the company should bow and kiss their feet because in their deluded overpriviliged brains they are SOLELY responsible for any success the company might have.

Here let me illustrate with a really obvious example of marketing done right: Get an engineer to do it. Case in point? Steve Jobs. Apple.

Speaking of uneducated... Steve Jobs.

Some American companies run on marketing. This isn't a bad thing if they do marketing well. Look at P&G - they lead in virtually every area they work in and they're 100% a marketing driven company. But their marketers do hard work and leave all the selling to ad agencies. But who decides what flavor of Pringles to make? Marketing. Who decides to change the toothpaste cap because the one engineering made leaks? Marketing. Who determines what ply to make toilet paper? Marketing. They figure out what customers want then figure out how to get it to customers at a reasonable price.

In a tech company you can, and should be, led by engineers, but you still need marketers. Why? I know it's counter-intuitive to most here, but in my experiences many of the things people here hate are the ideas of the engineers. Like data collection. Engineers love data. Love it. They'll do whatever they can to get as much as they can. In a good company marketing pushes back and says consumers won't allow that. 		 
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