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Kotick on SWOTR Economics

[Nov 29, 2011, 11:51 am ET] - Share - Viewing Comments

An interview with Bobby Kotick mentioned here last night contains a bit we didn't notice at first, as GamesIndustry.biz (registration required) notes the Activision CEO opines on the business model of Star Wars: The Old Republic, when asked about the possible impact of the upcoming MMORPG on World of Warcraft. "Lucas is going to be the principal beneficiary of the success of Star Wars," Kotick said. "We've been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don't really understand how the economics work for Electronic Arts."

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34. Re: Kotick on SWOTR Economics Nov 30, 2011, 03:44 D_K_night
 
Sorry Bobby but this is sour grapes.

Let's just suppose for a moment that, for every $15 that EA charges monthly for SWTOR, Lucas gets $5 of that(that's a incredibly unrealistic number, but stay with me here).

EA is STILL making $$ hand over fist. So tell me again why, the "economics wouldn't work" for EA?

Go ahead and enlighten me, Bobby. 		 
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