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Quoteworthy - Avalanche on DRM

"If a DRM system constantly needs to be defended, something must be wrong. As a developer you will never win over any fans if you constantly let everyone know how much it costs to develop a game and how much money you lose." Avalanche founder Christofer Sundberg tells Edge Magazine. "I don't like always-on DRM solutions at all, since they offer nothing to the consumer. If you continuously give something extra for registering and being online, and award them for actually paying for and playing your game, it'd be different, but always-on DRM only says: 'Thank you for buying our game, we trust you as far as we can throw you." Thanks nin via Kotaku.

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18. Re: Quoteworthy - Avalanche on DRM Sep 6, 2011, 18:13 Ray Marden
 
I purchased Homefront through THQ's store for $15 over the weekend. Even though this was a digital download, it took the company nearly 24 hours just to confirm my order. Around the 12 hour mark, I sent an e-mail to its customer service department and that took another 24 hours to process.

Luckily, it was a Steam game so I just activated my key and had the game downloaded in a little over 30 minutes.

When it takes you 48 times as long to send me an e-mail as it does for me to download your product from a competitor's system, you're certainly failing at customer service.
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