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WoW Drops More Subs

Develop notes that the latest figures supplied by Activision Blizzard shows World of Warcraft has lost another 300,000 subscribers, saying the MMORPG now has about 11.1 million subscribers. They have Blizzard CEO Mike Morhaime's comments on how they plan to reverse this trend:

"As our players have become more experienced playing World of Warcraft over many years, they have become much better and much faster at consuming content," he recently said.

"And so I think with Cataclysm they were able to consume the content faster than with previous expansions, but that's why we're working on developing more content."

Yesterday, Morhaime made clear Blizzardís response to this trend. The company pledged to flood the game with new content as a matter of urgency.

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64. Re: WoW Drops More Subs Aug 4, 2011, 21:23 Lorcin
 
LK added enough new areas/content at high level to make people want to play the new areas multiple times (Storm peaks was so much fun to level through). Then it added a serious raid challenge - the only people who got kingslayer on their first attempt paid a lot of money to be carried through the fight.

So far cataclysm has forced people to sit through starter areas again and teased with raid content. Furthermore is it just me - or is WoW underwater NOT fun? I hated quests which forced me to dive in vanilla, TBC and WOTLK - now the start of the expansion is underwater? FU!

 
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