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| [Jul 26, 2011, 10:33 am ET] - Share - Viewing Comments |
Dubious Quality - The Self-Evaluated Genius Of Bobby Kotick. Thanks nin.
No one seems to be noticing the incredibly obvious analogy here, which is oil. Successful oil companies, even as they pump oil from successful wells, are always conducting research into additional drilling locations, and they drill new wells, even though many of them will turn out to be dry or of almost no commercial use.
They do that because even their highest-producing wells have limited capacity.
Sure, maybe it's not limited right now, but eventually, the oil pumped from a well will start to decline. And there have to be new wells to replace that production.
That's not how Bobby Kotick does business.
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| 19. |
Re: Op Ed |
Jul 26, 2011, 22:00 |
Ruffiana |
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Beamer wrote on Jul 26, 2011, 18:29:
Why develop yourself when you can acquire others to do the development for you? That's basically been both how Activision and Microsoft have run their game development systems.
Yes, and how Apple made their cell OS.
Acquiring someone isn't a subsitute to R&D and I'm surprised you're alleging that. Acquiring people isn't a bad thing. It's a form of R&D. Why reinvent the wheel, so to speak? If you can acquire a good team cheaper than building one why build it?
It's how you use them that is bad.
And IBM and Microsoft, and pretty much any tech company with any shred of success. |
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