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| [Jul 26, 2011, 10:33 am ET] - Share - Viewing Comments |
Dubious Quality - The Self-Evaluated Genius Of Bobby Kotick. Thanks nin.
No one seems to be noticing the incredibly obvious analogy here, which is oil. Successful oil companies, even as they pump oil from successful wells, are always conducting research into additional drilling locations, and they drill new wells, even though many of them will turn out to be dry or of almost no commercial use.
They do that because even their highest-producing wells have limited capacity.
Sure, maybe it's not limited right now, but eventually, the oil pumped from a well will start to decline. And there have to be new wells to replace that production.
That's not how Bobby Kotick does business.
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| 15. |
Re: Op Ed |
Jul 26, 2011, 20:14 |
Beamer |
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What I'm getting at is that people are complaining about Kotick not bringing any new ideas to the table... that's not his problem.
But it is his problem. You can buy all you want, but if you don't cultivate you're wasting time, talent and money.
Buying can't replace R&D - it isn't a subsitute. It's a compliment or a variation. You buy, you incorporate and you grow. Yes, you shut down what isn't working, but you give it some time. You also let it try to find its way.
Publishers aren't trying to innovate, they're just trying to watch the bottom line. Plenty of companies in the past have started worrying more about immediate numbers than any kind of picture. They almost all end up shut down. If you focus on the numbers today you make bad decisions, often on bad information. |
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