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Quote of the Day

"Piracy these days on PC is probably less problematic than second-hand sales on the Xbox," says lead Fable III combat designer Mike West. "I've been working on PC games for many years and piracy is always a problem. There are a lot of honest people out there as well, and if they like your game they'll buy it." Thanks joao.

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11. Re: Quote of the  Day May 18, 2011, 12:10 DrEvil
 
Beamer wrote on May 18, 2011, 11:47:

No other industry I can think of spends so much time worrying about second-hand sales. If folks perceive value in your product at the price point you offer it, they will buy it. If they don't, start figuring out your value proposition, not looking for or blaming other factors.

And no other industry has second hand sales implications quite like video games:

1) Second hand sales are overwhelmingly done by GameSpy, a publically traded company making hundreds of millions of dollars on these sales.
2) Second hand sales tend to be a mere $5 less than initial sales, meaning that for new releases the savings is less than 10%. Upselling from second hand to new sale is therefore minimal.
3) Second hand sales are almost definitely not needed to sustain the economy. One cannot afford a new house without selling his current house. One cannot afford a new car without selling his old car. One most likely can afford a new game without selling his old game. Even if this is true one could simply wait six months for the game to fall into his price range naturally.
4) Second hand sales for video games involve zero detriment. A used video game and a new video game are identical. With physical items this isn't true, and many have incentive to buy new to get new. With video games there's no difference at all, aside from all the stupid stickers GameStop puts on it.


These make a massive difference.

Game publishers fail at basic economics because they believe they can centre their business around the concept of artificial scarcity and get away with it.

They try to justify it with weasel reasoning such as the bit above about the product not degrading over time.

So what if a book degrades over time? So does the frickin' game CD. Is the book still readable even if it's tattered? Yep. Is it any less enjoyable? Nope. Same for the media the game comes on.

Books have a useful life time of at least a few decades, whereas the game and the system it was written to run on might last ten years if extremely well cared for.
 
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