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Valve: Steam Good for Retail

"Steam is good for retail. If you look at some examples of things we’ve done in the past, it shows that," Valve's Steam boss Jason Holtman tells MCV in an excerpt from their interview with Holtman and Doug Lombardi. "One thing we did with Left 4 Dead was have a free weekend, so every one of our customers were able to play the game. At the end of the weekend we give people the option to buy the game, and the Steam sales went up," he explains. "But something that people didn’t see was that retail sales spiked, too. And of course this happens. Everyone is talking about the game, but not everyone has a credit card, or credit on their card. Not everyone wants to make a purchase right away and lots of people are heading into the High Street anyway. So when we do promotions, we see sales spikes both digitally and online. People who use Amazon still go to bookstores. You can buy almost anything online, but people still go out to the High Street to buy things."

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36. Re: Valve: Steam Good for Retail May 10, 2011, 15:20 kanniballl
 
Wikidd wrote on May 10, 2011, 14:45:
descender wrote on May 10, 2011, 10:21:
Probably because they aren't subscriptions.

You've never actually read the Steam Subscriber Agreement, have you?

I'll be super nice and save you some effort:
1. REGISTRATION AND ACTIVATION.

Steam is an online service ("Steam") offered by Valve Corporation ("Valve").

You become a subscriber of Steam ("Subscriber") by installing the Steam client software and completing the Steam registration. Additionally, as a Subscriber you may obtain access to certain services, software and content ("Subscriptions") available to Subscribers. Conclusion of this contract between Valve and you takes place as soon as you access the Steam service after accepting this Agreement.
[emphasis added]

Well, the optimist can take that to mean games don't fall under subscriber-based software or services. Like maybe they are in a class entirely different from games (like chat stuff or challenge/bade/collections).

But I can't think of any services or software outside of games, and my examples above don't really work. So it probably means games.
 
"Space. It seems to go on and on forever. But then you get to the end and a gorilla starts throwing barrels at you."
-Fry, Futurama
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