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WoW Subscriptions Down 5% Since 10/10

During the post-earnings conference call where Activision Blizzard unveiled Diablo III beta plans, there was also discussion of World of Warcraft subscription levels, noted by Kotaku. Word is the MMORPG, which was announced to have more than 12 million subscribers in October 2010, currently "only" has 11.4 million subscribers, which, after several hours of number crunching, the computer bank in the BlueTower says is a five percent drop off. Gamasutra notes that Blizzard president Michael Morhaime spoke of addressing this: "We need to be faster at delivering content to players," he says. "And so that's one of the reasons that we're looking to decrease the amount of time in-between expansions."

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21. Re: WoW Subscriptions Down 5% Since 10/10 May 10, 2011, 06:58 NKD
 
Ultimately it was only a matter of time. No MMO can maintain an upwards subscription rate forever, least of all one with as many subscribers as WoW.

No matter what they do to the game, they will ultimately lose subscribers. It's just a matter of which ones they lose first.

MMOs all have a "Best By:" date printed on them. Eventually you reach a point where people begin to leave faster than new folks become interested, either because the game has changed too much, or because it hasn't changed enough.

Blizzard knows this on some level, and that's why they are going to try and focus on Titan. At this point they have zero incentive to change their approach to WoW. They know that no matter what direction they go, they'll run customers off.
 
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If you don't like where gaming is heading, stop giving your money to the people who are taking it in that direction.
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