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Lord of Minecraft on GamesIndustry.biz (registration required) is a quick conversation with Markus "Notch" Persson about Minecraft, his successful sandbox game. One answer they highlight separately is his explanation of why he's been so public about the boatloads of money the game has been earning, reportedly as much as $350,000 a day. "Personally I like sharing that information, because I'm generally an open guy," Persson told them. "But it feels a bit sometimes like it's a bragging page." And while he is willing to consider selling DLC for the game, he rejects the idea of courting investors: "I'd rather have [the games] just be self-funded, because we can run the company we want. If we fail with a game it's because we failed it, not because we had to rush it to meet a deadline."
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