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GameStop Reports 2009 Holiday Sales Results in an unusual bit of financial reporting for a nine-week period. They say: "Total sales for the period were $2.86 billion, flat from prior year sales. New stores continue to perform very well while comparable store sales for the period decreased 8.6%." As a result they have lowered their fourth quarter 2009 guidance. Here's what seems to be the oddest quote in the announcement, as we can't figure out how price cuts cause sales declines: "Hardware sales declined 8% due to recent console price cuts and a decline in unit sales on a year-over-year basis."
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