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EA on "Pirates As A Marketplace"

[Dec 08, 2009, 7:41 pm ET] - Share - Viewing Comments

"I Think Of Pirates As A Marketplace" is the grabber headline of an interview with John Riccitiello on Kotaku, where the EA CEO discusses the growing trend of using DLC as a fulcrum to prevent piracy and curtail used-game sales. He says "They can steal the disc, but they can't steal the DLC," though a later update acknowledges that piracy of DLC is not actually unheard of. "I don't think anybody should pirate anything," Riccitiello clarifies. "I believe in the artistry of the people who build [the games industry.] I profoundly believe that. And when you steal from us, you steal from them. Having said that, there's a lot of people who do."

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137.

Re: Pirates

Dec 14, 2009, 20:32

Tumbler

It's just flowing through an intermediary (which is really no different than money flowing from customers through retailers to publishers to developers).

I was going to point this out as well. When a retailer sells a copy of game A there is no commitment for the retailer to turn around and buy another copy of the game from the publisher so even buying games in retail stores does not always send money back to the publisher/developer. The retailer pays for the goods before and if demand remains high enough he may or may not buy more. The consumers choice to purchase a game at retail does not send any money back to the publisher. The retailers need to decide to buy more copies of the game, and then the consumer can choose to buy them from the retailer. Same as a consumer selling a used copy of the game to another person.




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