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$25 Mil Left 4 Dead 2 Ad Campaign

Valve announces plans to promote the upcoming launch of Left 4 Dead 2 with a $25 million ad campaign, spending almost 40 times the budget of George Romero's original Dawn of the Dead to support the co-op zombie shooter. Here's word:

"Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve's history," said Gabe Newell, president of Valve. "Left 4 Dead 2 has consistently run at 300% of Left 4 Dead's numbers."

Last year, Left 4 Dead was the top selling new property for both the Xbox 360 and PC. Sales were driven by strong word of mouth, top reviews, and a $10 million advertising campaign.

"We'll be supporting Left 4 Dead 2's launch with a $25 million campaign," said Doug Lombardi, Valve's vice-president of Marketing. "Left 4 Dead 2 has already set the record for greatest number of pre-orders in our company's history, and we're still over a month out from shipping."

In the USA, the campaign will include Monday Night Football and UFC television broadcasts, roadside billboards, and popular lifestyle and gaming sites.

This year's European plan is also more aggressive than last year's, with television advertising in all the major markets appearing during sports and lifestyle programming, plus strong outdoor investments in more cities, as well as online and print advertising.

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39. Re: $25 Mil Left 4 Dead 2 Ad Campaign Oct 6, 2009, 05:39  cliffski 
 
It saddens me that the ad campaigns budget is news. That is not news, that is just people boasting about how much money they have to spend.
That doesn't make the game better, or more interesting, and everyone on gaming sites knows about the game anyway.
It's just corporate dick-waving of the worst possible kind.
I don't care if they spend $500,000,0000 on advertising a game. I just care if the game appeals to me personally. I don't are if I'm the only person, or the billionth person to like a specific game.
Meh
 
http://www.positech.co.uk
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