Electronic Arts announces Need for Speed SHIFT is today racing into North American stores for multiple platforms, with the European release of the high-octane motorsports sequel planned for this Thursday. Here's the full announcement:

Award-Winning SHIFT is Heralded by Game Critics as One of the Best Need for Speed Games Ever REDWOOD CITY, Calif.--(Business Wire)-- Electronic Arts Inc. (NASDAQ:ERTS) today announced that Need for Speed SHIFT hits retail stores today in North America and across Europe on September 17. Receiving high marks from the top videogame media including a nine out of 10 from IGN PlayStation: The Official Magazine and Official Xbox Magazine. Need for Speed SHIFT delivers a true driver`s experience with a stunning cockpit view, deep career mode and amazing car roster.

Need for Speed SHIFT redefines the racing genre with the combination of real world physics with perception based G-forces. The game includes a brutal first person crash dynamic to create an immersive cockpit view. When combined with the all-new driver profile, which gives each player a unique persona based on their driving skill and style, Need for SpeedSHIFT is the most realistic and intensive authentic racing game ever.

"Without a doubt, Need for Speed SHIFT is the first racing game that accurately delivers the physical and emotional sensation of being behind the wheel of a race car," said Patrick Soderlund, Senior Vice President of EA Games Europe. "I`m confident this game not only reinvigorates the entire Need for Speed franchise but it actually changes the way people will view and appreciate racing games."

Need for Speed SHIFT is available for the PlayStation3 computer entertainment system, Xbox 360 video game and entertainment system, PC, PSP (PlayStationPortable) system and iPhone. More information can be found at www.needforspeed.com or follow us on Twitter at NeedforSpeed.