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New Free 2 Play Conference Announced - 28 March 2012, London

 

SAVE THE DATE! NEW FREE 2 PLAY CONFERENCE ANNOUNCED - 28 MARCH 2012, LONDON

Tandem Events today announced the launch of a new one-day conference and networking event - F2P Summit to take place in London on 28 March 2012.

The F2P Summit will explore everything game developers needs to know about Free to Play strategy and how they can make it work for them.

Created with independent developers, traditional publishers, IP and media owners plus brand marketers in mind, topics will include:

  • User acquisition
  • Effective methods of customer retention
  • Community management
  • Monetising your business models
  • The differences between the App Store and Google Marketplace

“Freemium is a hot topic at the moment sparking a lot of debate and it’s a business model that experts are touting as the way forward for the games industry. F2P Summit is a unique event that will look at all aspects of F2P from the developers point of view, offer practical advice and offer an opportunity to hear from studios who have built successful businesses on this model. We’ll be announcing speakers and more details on the content in the New Year, so watch this space!” commented Andy Lane, managing director of organiser Tandem Events.

 



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